Holiday Inn Kingston Waterfront Signs on for Worldwide Brand Relaunch

Hotel to Feature New Sign and Brand Standards

Kingston, ON – The new Holiday Inn sign introduced in 2007 is making its way around the world. And today, the Holiday Inn Kingston Waterfront announces this green beacon of hospitality will light the way for visitors to Kingston. 

The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand relaunch program established to create a more contemporary brand image, increase quality and drive consistency. Holiday Inn Kingston Waterfront is the only full service Holiday Inn in Kingston and among the first hotels in the world to receive the sign.

“With over 1,400 properties already relaunched, we are thrilled to include the Holiday Inn Kingston Waterfront to the growing list of Holiday Inn hotels who will now proudly display the brand new sign and everything it represents.  Holiday Inn hotels are specifically designed for business and family oriented leisure travelers in need of a full-service lodging experience, and this property will continue to serve travelers well within that offering,” said Gina LaBarre, vice president, Brand Delivery, the Americas, IHG. “The addition of the Holiday Inn Kingston Waterfront will help us continue on our journey to make every Holiday Inn hotel as great as our best one.”

Elements of the Holiday Inn brand relaunch include:

            Redesigned Brand Signage

            An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.

          Refreshed Guest Room

            New bedding that redefines the look and feel of each guest room with fresh, white triple-   sheeting and pillows that come in two comfort levels: “soft” and “firm.” An enhanced bathroom that features an improved showerhead offering superior pressure, as well as a  signature shower curtain with curved rod and new amenities to deliver a consistent bath experience that feels fresh and contemporary.

            Warm Welcome

            A new signature arrival – including new lighting, landscaping and design features – that creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered front desk to promote a more efficient and interactive check-in process.

            New Service Promise

            A best-in-class service culture – “Stay Real” – to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge, will be a newly created position at each hotel – the Guest Experience Champion.

“We look forward to offering our guests an enhanced stay experience with a new look and exceptional levels of customer service,” said GM Scott Follwell.  “And we are especially pleased to be among the first wave of properties to showcase these new Holiday Inn brand family hallmarks.”

  Standard Holiday Inn guestroom accommodations feature comfortable double, or king-sized beds,a sitting area with a lounge chair, cable television, hairdryer, coffee maker, iron and ironing board.  For the business traveler, guestrooms provide a work desk and ergonomic chair, data ports, complimentary Globe & Mail newspaper, and in-room check-out capabilities.  High speed Internet access is also available.

About Holiday Inn Hotels & Resorts

With nearly 1,400 hotels worldwide, Holiday Inn Hotels and Resorts is the most widely recognized lodging brand in the world.  In fact, Holiday Inn was one of the first international hotel brands to establish a presence in China in 1984. Holiday Inn Hotels and Resorts provides the services that business travelers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centers and comfortable lounges.  The casual atmosphere and amenities such as meeting and on-site business facilities, KidSuites rooms, Kids Eat and Stay Free programs demonstrate the long-standing commitment of Holiday Inn Hotels and Resorts to serving travelers and have helped to establish the brand as “America’s Favorite Hotel.”  For more information about Holiday Inn Hotels and Resorts, including IHG’s new timeshare brand Holiday Inn Club Vacations, or to book reservations, call 1-800-HOLIDAY or visit www.holidayinn.com.